What is Allen Fieldhouse known for?
Allen Fieldhouse is the home arena of University of Kansas men's basketball in Lawrence, Kansas. It opened in 1955, is named for coach Phog Allen, and is consistently ranked among the toughest venues in college basketball.
When did it open?
The fieldhouse opened in March 1955 and has served as the program's home ever since. It was named to honor Phog Allen's long tenure as head coach.
Why is it such a difficult place to play?
A dense, loud crowd and decades of winning tradition give the building a reputation for rattling visiting teams. The "Beware of The Phog" banner inside the arena reinforces that intimidating atmosphere.
For Kansas fans, the venue is as much a part of the program's identity as any single player or season. That connection is exactly what the replica banner is meant to bring home.
How does the banner connect to the building?
The banner hangs inside the fieldhouse and greets everyone who enters. Our licensed replica lets fans display the same design in their own space.
Last updated June 2026.